As feeds become entertainment hubs, marketers rethink social’s role

As social platforms become entertainment hubs, brands are acting more like media companies to capture attention and drive sales.

Why It Matters

As social platforms become entertainment hubs, brands are acting more like media companies to capture attention and drive sales.

The Agency Angle

Agencies should monitor how this trend develops and consider implications for client strategy, talent allocation, and service offerings. The speed of change in digital marketing requires constant vigilance and rapid adaptation.

Published June 1, 2026 • specwork.co

Source: Digiday