Private equity’s ad tech playbook returns
Plus how the IAB is seeking to modernize how digital video inventory is defined, bought and measured.
Why It Matters
Plus how the IAB is seeking to modernize how digital video inventory is defined, bought and measured.
The Agency Angle
Agencies should monitor how this trend develops and consider implications for client strategy, talent allocation, and service offerings. The speed of change in digital marketing requires constant vigilance and rapid adaptation.
Published July 14, 2026 • specwork.co
Source: Digiday
