The official judgmental map of Cannes Lions 2026

This map won't tell you where to go during Cannes Lions. It will tell you where you actually are.

Why It Matters

This map won't tell you where to go during Cannes Lions. It will tell you where you actually are.

The Agency Angle

Agencies should monitor how this trend develops and consider implications for client strategy, talent allocation, and service offerings. The speed of change in digital marketing requires constant vigilance and rapid adaptation.

Published June 15, 2026 • specwork.co

Source: Digiday