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Fifty5Blue's Long Game: Kantar Media's Bid for Cross-Platform Dominance in a Post-Cookie Reality, Three Years On
Daily News M&A

Fifty5Blue's Long Game: Kantar Media's Bid for Cross-Platform Dominance in a Post-Cookie Reality, Three Years On

BY Jeff Licciardi Mar 03, 2026
L'Oréal's VML Bet: The Mega-Agency Moment of Truth in the Creator Economy
Daily News New Business

L'Oréal's VML Bet: The Mega-Agency Moment of Truth in the Creator Economy

BY Jeff Licciardi Mar 03, 2026
No Room for Purists: AI Is Rewriting Agency Job Requirements
Daily News Talent

No Room for Purists: AI Is Rewriting Agency Job Requirements

BY Jeff Licciardi Mar 03, 2026
The Client Service Reckoning: Why 'Treating Clients Like Clients' Just Got a Lot Harder (And More Critical)
Daily News Client Relationships

The Client Service Reckoning: Why 'Treating Clients Like Clients' Just Got a Lot Harder (And More Critical)

BY Jeff Licciardi Mar 03, 2026
AI's Variable Bill: Why 'Tokens' Are The New Margin Killer (And Opportunity) In Agency-Client Contracts
Daily News AI

AI's Variable Bill: Why 'Tokens' Are The New Margin Killer (And Opportunity) In Agency-Client Contracts

BY Jeff Licciardi Mar 03, 2026
The Holding Company's Long Decay: Welcome to the Era of Hyper-Specialized, AI-Driven Ecosystems
Daily News Holding Companies

The Holding Company's Long Decay: Welcome to the Era of Hyper-Specialized, AI-Driven Ecosystems

BY Jeff Licciardi Mar 03, 2026
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